PaperKrane is the quirkiest and artistic shoe brand for kids, not just in Australia, but all the way to the US! Their style of finding fun yet beautiful designs to give young kids a practical yet individual shoe was a company that was like music to Gillie and Marc’s ears, a chance to bring both awareness and joy with every step. The opportunity to collaborate with this likeminded company was a match made in heaven.
With two designs, both aimed to bring awareness and support for important causes, Gillie and Marc’s shoes flew from the shelves. Showcasing the adorable Lewis the koala, the now famous koala who was pulled from the flames of the 2019-20 Australian bushfires, alongside bright colours and vibrant displays of native wildlife, these shoes brought awareness of the importance of conservation as well as donating a percentage of the profits directly to saving koalas. The artists also created a design to support the LGBTQ community with a shoe full of love. With two female rabbits based on their iconic character Rabbitwoman, these shoes promoted the idea that love is love and it’s always beautiful.
From every shoe sale a percentage goes back to a charity called Minus18. Minus18 is Australia’s charity improving the lives of LGBTQIA+ youth via life-affirming events, leadership programs, and education for the whole community.Through a preventative model of mental health support, Minus18 tackles social isolation by creating fun-filled spaces where LGBTQIA+ young people belong and are celebrated.
Youth are at the forefront of Minus18 events – and through this they're equipping LGBTQIA+ young people with the skills they need to be the leaders of tomorrow.
Creating an Australia free from discrimination is a job for everyone, and Minus18 can’t do it alone. For schools and workplaces all across Australia, Minus18 provides LGBTQIA+ inclusion training and free digital resources to create a world where LGBTQIA+ young people are safe and belong.