THE LAST THREE NORTHERN WHITE RHINOS TO BE “DIGITALLY RESURRECTED” IN NEW YORK USING AUGMENTED REALITY

There are only three Northern White Rhinos left in the entire world. Sudan, the last male on earth lives at the Ol Pejeta Conservancy in Kenya, with his daughter Najin and granddaughter Fatu. Breeding attempts have been unsuccessful, which makes them the last three living Northern White Rhinoceroses.

Australian artists Gillie and Marc have passionately dedicated their lives to stopping the misled demand for rhino horns. With their latest initiative called The Last Three, they want to give the world a chance to say goodbye, and raise critical awareness about rhino conservation, through an art installation unlike anyone has ever seen before – the world’s biggest rhino sculpture will first be unveiled in the heart of New York City on March 15, 2018.

 Sudan, Najin and Fatu – the last three Northern White Rhinos
Sudan, Najin and Fatu – the last three Northern White Rhinos

The sculpture is expected to capture the attention of millions from across the globe. To help deliver this incredibly important message, INDE is developing a standalone mobile Augmented Reality application for iOS devices, with a dedicated channel that will bring to life the last three Northern White Rhinos in photo-real 3D. The AR experience will place Najin, Fatu and Sudan right in front of users in real time, allowing them to interact and take pictures with the rhinos.

 Testing the AR app – One of the last three Northern White Rhinos in the heart of Budapest
Testing the AR app – One of the last three Northern White Rhinos in the heart of Budapest

The AR application will aim to provide a unique and powerful narrative to the magnificent sculpture made by Gillie and Marc, by placing Najin, Fatu and Sudan right in front of users in real time, and allowing them to interact and take pictures with the rhinos. People will also be able to donate to the Conservancy through the app, to help keep the rhinos safe.

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